We can all agree that today, consumers can do all the research online then visit the store and make a purchase. What Google Wallet may provide for affiliates is the ability to track the ‘online offer’ and when this is followed to the purchase in-store or offline.  This be tracked as a sale from Google [...]

I believe many of us are aware of the rising tablet-user giant, but how many of us have already started to invest in paid search for targeting tablets?

Lead generation is not always about receiving a confirmed lead. Affiliates4U interviewed Sean Sewell from Performance Horizon and he believes “It should be viewed as a series of steps to achieve a goal, the goal not being a confirmed lead, but a metric deeper in the conversion funnel.” It is essential to employ the best [...]