dgmHowTo is an initiative brought to you by the client services team. They are a short video series which aims to assist affiliates all calibre improve their overall ability. This video is HowTo deeplink (and why you would chose to deeplink), using Stayz as an example. We would love to hear your thoughts and find out [...]

From an SEO perspective, link building can be considered as a high impact part of increasing your rank. You can spend lots of valuable time finding the right link for your site. More often than not, you may find links that do not work and all that time gone to get those links will be [...]

When optimising your ad copy for your PPC campaigns there are usually two ways of doing this. First option, you can change the ad copy by rewriting it and testing new approaches. Or you can ‘tweak’ small variables by refining the already working ads to increase your CTR. Which way is the best?…

A lot of marketers have difficulty making concrete decisions when it comes to social media marketing. Goldenberg from Search Engine Land discusses 4 excellent Social Media Analytics tools to help optimise your business from a social perspective. Which Tools are these?…

Google has released a very new “Google Trusted Store” Pilot Program. It helps shoppers identify which stores are trusted by Google themselves. At the moment, only a selective few websites have the badge. Search Engine Watch explains that this will raise confidence with shoppers on certain websites that is a ‘Trusted Store’. What does this [...]