From an SEO perspective, link building can be considered as a high impact part of increasing your rank. You can spend lots of valuable time finding the right link for your site. More often than not, you may find links that do not work and all that time gone to get those links will be [...]

When optimising your ad copy for your PPC campaigns there are usually two ways of doing this. First option, you can change the ad copy by rewriting it and testing new approaches. Or you can ‘tweak’ small variables by refining the already working ads to increase your CTR. Which way is the best?…

A lot of marketers have difficulty making concrete decisions when it comes to social media marketing. Goldenberg from Search Engine Land discusses 4 excellent Social Media Analytics tools to help optimise your business from a social perspective. Which Tools are these?…

Google has released a very new “Google Trusted Store” Pilot Program. It helps shoppers identify which stores are trusted by Google themselves. At the moment, only a selective few websites have the badge. Search Engine Watch explains that this will raise confidence with shoppers on certain websites that is a ‘Trusted Store’. What does this [...]

Have you ever visited a website and thought, “Well that was a waste of time.” I’ve had this revelation visiting many websites and more often than not, there seems to be some common errors that are being made. I have access to the ‘Top 10 Biggest Website Mistakes’ thanks for Elvery from Web Analytics World…

There are a few times of the year which are critical to successful PPC as traffic spikes for certain keywords. This quarter, it’s the peak of the holiday shopping season and if you plan to end the year with your highest possible margin, then please read on…

I think we can all agree that throwing money at AdWords does not work anymore. We need to optimise the campaigns, improve quality scores and try and get the best return for every buck we spend… Have you considered optimising your AdWords “positioning”?

I guess the key question to this post is: ‘How many of you promote your brands through social media?’ If you feel you could do a little better to promote your brand through social media, then we have some good news. Kirsty from AffiliateStuff has shared some insights on using different social media channels to [...]

Owning multiple websites is definitely the key to embracing today and tomorrow’s business trends. We are lucky to have platforms such as WordPress to make website development a lot easier with widgets and tools to avoid hours of code work… However, this isn’t ideal for someone starting out a small website since starting from scratch [...]

A big part of running a successful website is getting relevant and sufficient traffic to your site. This could be through natural traffic from Google searches or from running paid search; AdWords. A high traffic website generally does pretty well in terms of SEO rank, and are generally providing what their site visitors want. If [...]