A big part of running a successful website is getting relevant and sufficient traffic to your site. This could be through natural traffic from Google searches or from running paid search; AdWords. A high traffic website generally does pretty well in terms of SEO rank, and are generally providing what their site visitors want. If [...]

dgmHowTo is an initiative brought to you by the client services team. We will be creating a short video series which aims to assist affiliates all calibre improve their overall ability. The first video covers the basics of 3rd party tracking, we would love to hear your thoughts and find out what other topics you [...]

What is link building? How does it work? What are the terminologies? Why do I need it? How do I measure it? Some of us have heard of it, some of us speak the language or some of us have no clue… M.Cann from Affiliates4U answers all your questions in this comprehensive article. He explains [...]

Paid search is an area that is used by many businesses to generate sales, leads or even to promote their brands. Some businesses have used AdWords and have failed horribly and some have made large chunks of money. The key is to optimize campaigns and closely monitor them. For those who have smaller budgets there [...]

We can all agree that today, consumers can do all the research online then visit the store and make a purchase. What Google Wallet may provide for affiliates is the ability to track the ‘online offer’ and when this is followed to the purchase in-store or offline.  This be tracked as a sale from Google [...]

I believe many of us are aware of the rising tablet-user giant, but how many of us have already started to invest in paid search for targeting tablets?

Lead generation is not always about receiving a confirmed lead. Affiliates4U interviewed Sean Sewell from Performance Horizon and he believes “It should be viewed as a series of steps to achieve a goal, the goal not being a confirmed lead, but a metric deeper in the conversion funnel.” It is essential to employ the best [...]

SEO today is on the tips of everyone’s tongue. You may own a business online, work online, or your an online marketer. It can be confusing to really put together what SEO is about and some people feel intimidated by all the technical workings that goes on behind executing successful SEO. Tomin mentions tools that [...]

Richard Baxter @ SeoMoz released a great post today on site architecture and how a flatter site structure can result in successful gains in indexation metrics. Richard details some great ideas on how to cross link related topics, categories and popular products/searches etc on your site with a few examples given across the retail, coupon and travel verticals. A very interesting read!

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Last month you may have seen Affiliates4U post on how to plan a Smart Affiliate Christmas. To assist you in optimising your campaigns throughout the next few weeks and driving the most conversions we’ve put together a Calendar of Last Order Dates from all of our Retail merchants here at dgm.