When optimising your ad copy for your PPC campaigns there are usually two ways of doing this. First option, you can change the ad copy by rewriting it and testing new approaches. Or you can ‘tweak’ small variables by refining the already working ads to increase your CTR. Which way is the best?…

Well, Noran from Search Engine Watch says that you should be optimising with both approaches. By tweaking something as small as one letter from a word to changing words in the whole ad copy will give you the results. Don’t be afraid of making changes, small or big. This is the whole point of testing. Read about this in more detail here

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Industry News by Yoonjae