Participating in the trade show is one of the best ways to get exposure from your target audience. But let us tell you that it’s not that easy!
With amazing Las Vegas rental booths, there will be many more exhibitors participating at the same trade show, and if you fail to get the attention of your visitors, you can lose the game. That’s why it’s highly important that you plan and execute trade show booth ideas to attract visitors to your booth.
But how exactly will you draw visitors to your booth? To answer this question, we’ve covered a few pointers in this blog that you can follow to attract a good amount of footfall to your trade show. So, let’s get started without any further delay.
7 Ideas to Draw Visitors to the Trade Show Booth
Incorporate the following ideas in your booth to get higher footfall while building meaningful relationships with potential buyers.
1. Selfie Station and Photo Booth
One of the most effective trade show booth ideas to attract visitors includes having a selfie station at your booth. People visiting trade shows like to go with a memory that they can share on LinkedIn or other social media platforms.
So, when you have a nice, attractive selfie station at your booth, it encourages attendees to visit your booth and take a photo that they can share with others.
You can make your selfie station memorable and unique by adding quirky and inspiring quotes to it. This way, you not only attract visitors to your booth but leave a lasting impression on those who notice you through social media sharing.
2. Get a Contest Going
People love it when they get to interact with your offerings and win a prize in return. You can leverage this human psychology to attract visitors at your booth.
For this, you can run a small contest where people need to answer a few questions or play a game to get a freebie. In the process of making them fill in a form or play a game, you can add elements that give you a sign of whether that attendee is qualified for your services/offerings or not.
You can also make a group of people and make them compete with each other to get more buzz around your booth. This will not only help you draw more visitors to your booth but also make a shift in how attendees perceive your brand image.
3. Let People Test Your Products
If you are in the product business, you know that many people like to get a feel of your products before they buy them. In such situations, it is best to have samples of your products that attendees can take home. Make sure you hand out the best products that address the real pain points of your target audience.
In case you are in the service industry, you can hand them out a coupon code that attendees can use to get discounted or free services for a limited time.
Make sure you collect their contact details while handing out these sample products/discount codes to run marketing campaigns later.
4. Provide Comfortable Seating
Another trade show booth idea that attracts visitors to your booth is providing them with comfortable seating. When an attendee walks around a huge trade show, they get tired after walking for a few minutes.
If your booth is placed at the end of the hall or after multiple booths, you can provide comfortable seating to attract more visitors.
For this, you can have either a chair or sofa in your booth that lets attendees take some rest for a few minutes.
This seating facility will encourage attendees to learn more about your products/services while they relax.
5. Use Virtual 3D Technologies
The next on the list is using virtual 3D technology. If you belong to the tech industry, it is best to utilize your existing expertise and build something unique with it to capture the attention of your target audience.
Leveraging virtual 3D technologies is the first thing that comes to our mind as it appeals to human visuals and generates curiosity among the attendees who are passing by.
For example, adding captivating animations to your trade show booth display or preparing a presentation that demonstrates your offering with 3D technology. Plus, you can also decorate your booth with creative lighting to grab the attention of attendees.
6. Provide Quick Refreshments
Moving forward, providing quick refreshments like coffee, tea, or any other local beverages is a good idea to attract visitors to your booth. You can place it on your front desk or at a place that is clearly visible to the attendees.
It’s also recommended that you serve beverages and refreshments according to the season and preferences of your specific industry. For example, in the West, coffee is a more commonly preferred beverage for professionals. In the same way, you can think about what’s the most suitable for your industry and choose beverages accordingly.
If not anything else, you can have water bottles at your booth to provide instant relief to your attendees.
7. Get a Bigger Trade Show Booth
Lastly, it’s evident that when you have a bigger booth compared to others, attendees automatically get attracted to your booth as it has a bigger space and more capacity to accommodate.
If your budget allows, it’s highly recommended to go for a booth where you don’t have to limit your brand presence at all. Think of this as acquiring more share of the market to be seen everywhere.
For this, you can get in touch with rental booth companies like Pure Exhibits that can provide you with the kind of booths that match your business objectives.
Execute These Trade Show Booth Ideas Today to Attract Visitors
We hope that, with all the information provided in this blog about how to draw visitors to the trade show booth, you have a fair understanding of your next plan of action. Now that you have the ideas, it’s time to execute these and see how they work for your organization.
Share this list with your colleagues and start working on your next trade show preparations now!
