This season, PLEASURES has taken this concept and expressed it through their latest offering and beautifully so at that! With the latest collection for Spring/Summer 2025, “Paris in Love”, the brand shares the quintessential romantic flair of Paris through a provocative fusion of timeless and high-fashion aesthetics with an imposing contemporary streetwear allure. Dive deep into “Paris in Love” as we decode what this PLEASURES season’s collection has to offer for the world of fashion.
PLEASURES Presents SS25: Paris in Love
Paris in Love by PLEASURES offers a hybrid form of love in the form of style this SS25 season. The Spring/Summer 2025 collection designs are inspired by typical romantic references to the city of Paris — with a contemporary twist and Valentine’s Day-themed style.
It’s the neon lights of the city paired up with cobblestone streets and the vibrant flow of lifestyle, trends, art, and culture that keeps the city alive and kicking at all hours. The SS25 designs are blooming with bright and bold colors and patterns. Perfect for anyone out there looking to express their love for both fashion and the Parisian ethos.
It’s a love letter to the eyes and the heart but also a reminder that love is anything but simple. It is rather an abstract feeling that comes with its own set of imperfections and disparities. The design aesthetic is an innovative attempt at speaking to present-day fashion culture — romance and nostalgia co-opting contemporary streetwear and an unconventional yet fashionable approach to style and design.
Whether you’re madly in love with the city of Paris’s steamy affair with the brisk summer season or just looking to fall in love with fashion again, Paris in Love will certainly scratch the itch of your fashionable heart — no matter what you like.

Overview of the Paris in Love Collection
The Paris in Love SS25 channels a versatile blend of casual classics in the realm of contemporary streetwear aesthetics that makes the collection even more appealing to the consumers.
The current design and trends feature bold prints and modern silhouettes with captivating and eye-catching patterns accentuated in each style. With styles that work perfectly fine for both day and night and on any other occasion, the SS25 collection with cut-and-sew garments is your go-to option if quirky fashion with a touch of risk is what you’re looking for this season.
These casual garments are the highlight of the collection, and there is something for each and every occasion. If you need an understated way to look stylish for a romantic dinner or if you’re still missing that statement piece or functional outerwear for a night out in town, the Paris in Love collection has you covered. All in all, the Paris in Love collection has that sort of laid-back, fashion-forward feel. And that is the ideal way to capture that Parisian chic vibe, wherever you are.
Event Highlights: Paris Fashion Week
The hype around the SS25 collection was taken up another notch when PLEASURES debuted the line at Paris Fashion Week. We’ve come to expect the most extreme and absurd fads at Paris Fashion Week over the years, and this year was no different. But the Paris in Love collection really stood out for the guests, the critics, and the fans at the prestigious event, and so it became one of the biggest highlights and debuts of the season.
At the event, those in attendance were treated to a complete overview of everything PLEASURES, including the chic way that streetwear could be incorporated into the more traditional, elegant Parisian style. And when the models hit the runway, they showed off a presentation of some incredible pairings of the gaudy, as well as the elegant.
One of the key moments was the way that the intricate designs in the tops matched the more simplistic bottoms. This Paris in Love collection wasn’t just a perfect demonstration of just how effective the evolution of traditionalist stereotypes is; it has also shown us an innovative new way that Paris has been able to continue influencing fashion.
But in our memory-impaired world where trends come and go, it is often the most certain that make the most lasting impression. In our opinion, PLEASURES’ Paris in Love collection is romantic and classic. It is unapologetically timeless, and that is why it is the perfect example of how romance and Parisian elegance can continue to influence fashion.

Why Paris in Love is the SS25 Collection You Need
So if romance enchants you, and if love completes you, and, of course, if you want to look like you are living in your very fashion and always walking a majestic runway, then the Paris in Love SS25 collection is what you need to give more to your wardrobe. This collection has taken the typically unseen essence and concept of love and put it into something that is not only tangible but wearable — and fashionably so.