Most Internet users have probably noticed an interesting phenomenon: as soon as they start entering a specific query in Google search and press the “Search” button, they are immediately presented with contextual ads and other advertisements. Thanks to Google Shopping, people can browse websites, monitor advertisements, view them at any convenient time, visit websites, and compare prices. After all, some places are always more expensive, while others are cheaper (and this applies to the same products or services).
Using this tool requires the appropriate knowledge and skills. As soon as a brand, enterprise, or company engages in comprehensive promotion, it’s essential to include this web technology in their strategy. To make the most of Google Shopping, it’s best to seek qualified assistance from professionals. Experts can not only effectively apply the tool in practice but also integrate it with numerous other methods, practices, tactics, and interactive digital marketing innovations.
Google Shopping Ads — features, benefits, and specifics
As the saying goes, in business promotion, all methods are good as long as they do not harm. For this reason, turning to a competent digital marketing services agency with extensive experience is a great way to properly utilize advertising campaigns and online systems to ensure effective promotion in the online space. It’s worth noting that such shopping campaigns are suitable for all types of businesses. However, the ad launch process itself can take quite a bit of time. The main point is that the entire process is automated, which helps save some time and resources.
To work with the Google Shopping system effectively, it’s essential to consider the following features and specifics:
- Passing Google’s moderation. Compliance with all rules and terms of use of the search engine is required.
- Various payment methods. Availability of different payment options, including online payment systems’ e-wallets or via bank card details.
- Delivery requirements. One of the crucial conditions for working with Google Shopping is the ability to provide direct delivery of products to each customer.
- Order confirmation message. After completing any order, the user must receive a message like, “After processing your order, our site operators will contact you,” or something similar.
- Use of HTTPS protocols. It is mandatory to specify the physical address, phone number, and active email of the brand, company, store, or enterprise.
- Clear Return Policy. It’s necessary to provide a clear, detailed, and straightforward description of the conditions related to product returns or financial refunds.
It’s important to understand that all these rules are mandatory. If a business fails to comply with them, there’s a high possibility that Google ads will not be approved, all ads will be automatically rejected, and even the account could eventually be blocked. All conditions are clear, straightforward, and simple, so it’s best not to violate them.
What are the main advantages of using Google Shopping?
When it comes to the specifics of advertising campaigns related to this tool, they are directly linked to its advantages. Essentially, these are two intertwined concepts that can reveal why business owners of various types often use this web technology in practice and their promotion strategies. So, here are the key benefits worth knowing about:
- Prominent product display. Google Shopping automatically displays what a business is selling either above the main search results or to the right side. These are precisely the spots on the screen that Internet users usually see first after opening Google search. In other words, these ads are constantly in people’s line of sight (above organic search results or traditional ads). This placement is convenient and highly visible.
- Low competition with this tool. The competition when using Google Shopping is not particularly high. This means that by utilizing PPC efforts, brands, businesses, and companies can work with any budget since they can set click-through rates significantly lower than they would be when using specialized search marketing campaigns. For this reason, shopping campaigns (if configured correctly) are considered quite profitable.
- Instant visibility of product information. Internet users can immediately see the product name, price, and appearance in the ads. This means that the advertisement is fully visible right away and appears in front of the user’s eyes along with other textual content — the name (title), short description (mini-text), promotion (if available — discount or special offer), price (clearly displayed in large numbers), etc. Thanks to this, a potential customer either clicks through to the brand’s website and makes a purchase or views other ads.
- Automatic updates of prices, descriptions, images, and videos. For instance, if updates are made on the website, such as changing the price of a product, the changes will automatically be displayed not only on the business’s website but also in the Google Shopping ad. This feature is very convenient and saves time.
All types of businesses that have worked with Google Shopping at least once will certainly continue to do so because it’s convenient, comfortable, time-saving, and highly profitable.
