In recent years, the format of meetings has undergone a major transformation, especially in the corporate world. What used to be entirely in-person is now largely conducted through video chats.
Business communication is evolving rapidly, and the use of video chats in the corporate world has become an essential trend. Companies are adopting this technology to enhance collaboration, customer service, and productivity—particularly with the rise of remote and hybrid work models.
For instance, Generation Y (those aged 27 to 41) is the least interested in working entirely in person.
That’s why the use of video chats in the corporate world can be highly beneficial for businesses.
Empresas estão adotando essa tecnologia para melhorar a colaboração, o atendimento ao cliente e a produtividade, especialmente com a popularização do trabalho remoto e híbrido.
Learn more about the use of video chats in the corporate world
Platforms like InstaCams, originally designed for live streaming and personalized interaction, are now being adapted for various business scenarios. This shift capitalizes on the growing demand for personalized and interactive digital experiences.
As a result, people can connect safely and privately, while entrepreneurs can identify new business opportunities.
This versatility is driven by features such as live video, real-time chat, and monetization tools, making daily operations easier for companies across different industries.
But how exactly can video chats in the corporate world benefit businesses? Let’s explore the details below!
1 – Networking and virtual events
Professionals and companies use these platforms to host interactive events, panels, and workshops. Participants can connect in real time through video and chat.
Additionally, one-on-one conversation features facilitate networking, allowing users to find business partners, clients, or mentors.
Another advantage is the ability to expand connections without geographical barriers, making events accessible to a global audience. This increases opportunities for learning, collaboration, and even the formation of new strategic partnerships.
2 – Humanized customer service
People appreciate a personalized customer service experience. For this reason, some companies are replacing text chats with quick, customized video calls, enhancing the customer experience.
The use of AI-powered bots and hybrid video chats is growing worldwide, aiming to attract more satisfied and loyal customers.
Moreover, businesses investing in this type of service can boost customer retention rates, as visual and interactive support makes problem resolution easier and builds trust, strengthening the relationship between brands and consumers.
3 – Live commerce and product demonstrations
Online stores use video chats to showcase products in real time and answer customer questions live.
B2B companies, for example, conduct private broadcasts to present customized solutions to clients. This approach allows for more direct and dynamic interaction, making the buying experience more engaging.
Additionally, real-time interaction can positively influence purchasing decisions. Customers receive detailed demonstrations, get immediate answers to their questions, and feel more confident before completing a purchase.
4 – Virtual onboarding and training
HR departments use video chats for interactive training, reducing costs and improving the onboarding experience for new employees.
Entrepreneurs are also investing in augmented reality (AR) and virtual reality (VR) for immersive training via video calls.
This innovation enables employees to experience real workplace scenarios without leaving home, accelerating the learning process and making it more effective. Furthermore, gamification and interactivity help keep employees engaged, making content retention easier and skill development more practical and engaging.
5 – Meetings and team collaboration
The use of video chats in the corporate world has revolutionized team communication, particularly in remote and hybrid work models. Virtual meetings have largely replaced in-person gatherings, streamlining information exchange and making it more accessible regardless of employees’ locations.
Beyond reducing costs related to travel and infrastructure, video calls create a more dynamic environment for collaboration. Integrated tools like screen sharing, interactive whiteboards, and virtual meeting rooms facilitate brainstorming sessions, presentations, and strategic discussions.
This way, companies can maintain productivity and ensure team alignment, keeping everyone on the same page in real time.
The future of business communication
The use of video chats in the corporate world is no longer just an alternative for meetings—it has become a strategic tool for various sectors. With technological advancements, artificial intelligence, interactivity, and security will be the key factors shaping the future of business communication.
Are you considering implementing video chats in a specific area of your company? Share your thoughts in the comments!
