Before you work with any company, whether it’s a local contractor, a healthcare provider, or a financial advisory firm, it’s smart to learn as much as you can about them. The good news is, you don’t have to rely on word-of-mouth alone. Today, multiple online tools can give you a clearer picture of a business’s credibility, background, and track record.
Here are five resources you can use to make more informed decisions.
1. ZoomInfo
ZoomInfo is a powerful database that compiles information about millions of businesses. It’s commonly used in the corporate world, but it’s just as valuable for consumers looking to understand a company’s structure, size, industry focus, and leadership team.
For example, you can look up TruNorth Advisors in SC to view company details all in one place. This can help confirm you’re dealing with a legitimate business and give you context about their operations.
2. Better Business Bureau (BBB)
The BBB has long been a trusted source for checking a company’s reputation. A BBB profile typically includes accreditation information, complaint history, and customer reviews. It can also show how the business responds to feedback, a good indicator of their commitment to customer service.
When researching, pay attention to the company’s rating and whether any issues appear to be part of a pattern.
3. LinkedIn
LinkedIn is more than just a networking site; it’s a way to see a company’s professional presence. A business profile can include information about services, recent updates, and employee credentials. You can also see if you have any mutual connections who might offer insight.
Exploring leadership and staff profiles can help you verify experience and gauge their level of engagement in their industry.
4. State Business Registries
Most states have an online database where you can search registered businesses. These registries confirm whether a company is in good standing and may include information on incorporation dates, registered agents, and compliance filings.
Using your state’s business registry ensures the company is officially recognized and operating legally.
5. Industry-Specific Directories
Many industries have their own professional associations and directories. For example, financial advisors can be listed in registries like the CFP Board’s “Find a CFP® Professional” tool or the SEC’s Investment Adviser Public Disclosure database.
These platforms often verify credentials and licensing, giving you confidence in a professional’s qualifications.
Why Multiple Sources Matter
Relying on just one source can give you an incomplete picture. By checking several platforms, you can:
- Verify consistency in a company’s information.
- Spot potential red flags.
- Confirm credentials and reputation from different angles.
Taking the time to cross-reference these resources can help you feel more confident about moving forward with a business relationship.
The Bottom Line
Whether you’re hiring a professional for a one-time project or looking for a long-term partnership, doing your homework pays off. Tools like ZoomInfo, BBB, LinkedIn, state registries, and industry directories make it easier than ever to learn more about a company before you become a client.
By using these resources, you can make a more informed decision with a clearer picture and a better chance of finding a company that truly meets your needs.
