Graffiti workshops beginning in Amsterdam Zuidoost with Graffitifun
In 2005, amidst the vibrant energy of Amsterdam Zuidoost, a new concept was born, one that would eventually reshape how graffiti is viewed in both the business world and the creative sector. Michel Steers, a trained construction engineer and passionate graffiti artist, founded Graffitifun with a simple yet powerful mission: to make graffiti accessible, professional, and impactful.
What began as a small-scale effort to introduce people to street art has grown into the largest graffiti-focused organization in Europe. With more than 40 artists and employees on its own payroll, Graffitifun is now a thriving enterprise, offering workshops, events, and customized creative experiences to clients across borders.
From local art to international operations
The growth of Graffitifun has been anything but accidental. Strategic planning, high-quality service, and a strong focus on customer experience have allowed the company to expand rapidly. Today, Graffitifun operates in cities across Europe, including Amsterdam, Utrecht, Rotterdam, Antwerp, Ghent, Brussels, Paris, Malaga, Barcelona, Düsseldorf, Berlin, Milan, Dublin, and London.
This international presence enables the company to serve a wide range of audiences, from global corporations and event organizers to schools, municipalities, and individuals. Every workshop is carefully adapted to local needs while maintaining Graffitifun’s distinctive style, energy, and professional delivery.
Creative workshops with professional structure
Graffitifun’s core offering is its graffiti workshop, for a kidsparty, company outing, schools or more. A structured, hands-on experience that introduces participants to the world of spray paint, murals, and creative expression. What sets these workshops apart is the combination of authenticity and quality. Whether it’s a corporate team-building session, a school project, or a children’s party, each event is led by experienced graffiti artists who guide participants through every stage of the process.
Participants learn basic techniques, design their own artwork, and complete their pieces on real walls or canvas boards. The atmosphere is informal but organized, allowing space for creativity while delivering results that meet professional standards.
It’s this balance between art and management that has made Graffitifun the go-to name in the graffiti workshop market. The company is now considered the number one leader in its field—both in terms of volume and reputation.
Building more than art: education and enterprise
Beyond workshops and events, Graffitifun plays an important role in training and talent development. The company is a certified vocational learning provider, regularly hosting interns and students from various backgrounds. These young talents gain hands-on experience in art production, event management, and entrepreneurship—building skills that prepare them for real-world careers in the creative industry.
Interns are involved in everything from workshop assistance and mural design to logistics and social media, making Graffitifun a launchpad for the next generation of creative professionals.
Branding through products and culture
Graffitifun has also expanded its influence through product development. The company runs its own private-label spray paint line, developed for optimal control and environmental responsibility. These cans are used in workshops and sold to customers, giving graffiti enthusiasts and professionals alike access to premium-quality tools.
In addition, the Graffitifun clothing line—worn by its artists and fans—serves as both a branding vehicle and a cultural statement. The apparel reflects the energy, color, and rebellious creativity that define the graffiti scene, while aligning with today’s streetwear trends.
Leading with vision and integrity
Michel Steers remains closely involved in the company’s strategic and creative direction. His unusual blend of engineering discipline and artistic flair has allowed Graffitifun to scale up without losing its essence. His belief in graffiti as a tool for empowerment and connection continues to drive the brand.
Under Steers’ leadership, Graffitifun has formed partnerships with schools, community programs, and nonprofit initiatives to use graffiti as a force for good. Many of these projects aim to give youth a voice and a sense of purpose, using art to create positive social impact in urban environments.
Meeting business needs with creativity
One of Graffitifun’s strongest value propositions is its ability to meet the demands of the corporate world with creative authenticity. Companies turn to Graffitifun not only for fun and informal events, but also for meaningful experiences that foster collaboration, communication, and team spirit.
Each graffiti session becomes a metaphor for innovation, problem-solving, and taking creative risks—skills that are increasingly important in today’s fast-paced business world. For many clients, Graffitifun is more than a supplier, it’s a creative partner.
The future of creative engagement
As experiential marketing and employee engagement become more important than ever, Graffitifun is poised to continue its growth. Plans for further expansion include exploring new cities, launching digital content platforms, and developing partnerships with global brands.
What began as a spray can and a wall in Amsterdam is now a fully-fledged business ecosystem rooted in creativity, professionalism, and purpose. Graffitifun has proven that even the most unconventional art forms can become powerful business tools when led with vision, passion, and a commitment to excellence.
