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Home » Blog » How Businesses Can Remove Negative Feedback On Trustpilot
Business

How Businesses Can Remove Negative Feedback On Trustpilot

Ryan Mitchell
Last updated: May 13, 2026 7:37 am
By Ryan Mitchell
8 Min Read
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How Businesses Can Remove Negative Feedback On Trustpilot
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Trustpilot, one of the top networks for legit business reviews and ratings, allows customers to express their thoughts and preferences on businesses and goods. Founded in Denmark, this platform has been hosting hundreds of company reviews globally since 2007, as it offers a fuller coverage for businesses of every niche. Negative reviews on Trustpilot are common and learning how to handle negative Trustpilot feedback is necessary, as removing them helps you maintain an accurate public reputation. Multiple companies aim to buy positive Trustpilot reviews when they try to fix the ratings. You can directly enrol at the website of Buy Online Reviewz to buy numerous Trustpilot reviews and search for your solutions.

Contents
  • How Businesses Can Remove Negative Feedback On Trustpilot?
  • Why Are Reviews Flagged On Trustpilot?
  • How Long Does Trustpilot Take To Process A Flagged Review?
  • Conclusion

How Businesses Can Remove Negative Feedback On Trustpilot?

Businesses cannot directly remove and delete the negative reviews at their own will, as Trustpilot doesn’t allow it. Removing a review is only possible when it breaks Trustpilot’s guidelines. Given below are the steps for all those who want to know how to handle negative Trustpilot feedback or report fake Trustpilot reviews.

  • Flagging The Review: You can officially flag the review on Trustpilot’s platform. Businesses should go to the section of ‘Service Reviews’, trace the negative review and flag it for further investigation.
  • Selecting Valid Reasons For Flagging: The businesses must be asked a valid reason for flagging the negative reviews or reporting the fake Trustpilot reviews. As you choose a valid reason, the chances of removal increase. 
  • Provide Evidence If Asked: Trustpilot may ask for proof when a review is flagged. It may request receipts, order numbers, transaction numbers or even communication records. Giving accurate evidence strengthens the case when businesses need to report fake Trustpilot reviews.
  • Contacting Trustpilot’s Support: If the review is extremely abusive and directly concerns the image of the business, then you can submit a support ticket through the Trustpilot Business Help Center and offer a detailed description of the issue.

As businesses or individuals flag the reviews, Trustpilot’s content team starts by checking if the selected guideline violation is valid or not. It further contacts the reviewer for clarification if needed and removes the review if any guideline is violated.

Why Are Reviews Flagged On Trustpilot?

It is very important for businesses to know certain valid reasons for reviews to be flagged while handling negative Trustpilot feedback. Mentioned below are a few legitimate reasons why reviews get removed. Selecting either of them while flagging or reporting fake Trustpilot reviews is a must.

a). Harmful Or Illegal Reviews: Any review which feels harmful or illegal and promotes hate, discrimination, terrorism, threats, violence, obscenity, illegal accusations or defamation will be removed if flagged by the business.

b). Sensitive Or Personal Information: Fake Trustpilot reviews which contain another person’s personal information, including name, age, contact details and email addresses, will be removed. If the review contains any customer’s purchasing details or employee details, then the review violates the law and falls under Trustpilot’s privacy protection rules.

c). Promotional Or Advertising Content: Any negative Trustpilot feedback that promotes other businesses’ services and scams and is purely advertising a political, religious or ethical view, which might have a negative impact on the business’s activity.

d). Reviews Not Based On Genuine Experience: The review was either a fake review or was written by someone who wasn’t eligible to write a review, such as a reviewer who might be a current employee or a competitor and was paid to write a fake Trustpilot review containing several spam numbers or gibberish letters.

e). Rumoured Reviews: Any review which promotes misinformation or is said to be rumour is removed by Trustpilot. Only reviews which have direct and personal experiences shall be allowed to stay and those which are hearsay or rumours can be deleted.

f). Reviews About Different Businesses: Sometimes reviewers unknowingly post reviews  under the wrong business profile. In such cases, the review is removed as it might clearly indicate it is for a different business. If the review is meant for one of your domains, then it is shifted internally.

Businesses can report fake Trustpilot reviews of this kind and often the reviewer provides proof of their experience. Knowing the reasons for flagging and managing these situations correctly is an important part of how to handle negative Trustpilot feedback.

How Long Does Trustpilot Take To Process A Flagged Review?

It might take from a few working hours to a few working days for a flagged review to be removed. As businesses flag a review which might have violated Trustpilot’s guidelines, the Content Integrity Team of this platform assesses it based on the reason chosen for flagging it. A few things to keep in mind are:

a). Usually, the reviews which are flagged for being harmful or illegal are temporarily hidden, but as kept under investigation as they might directly violate the laws.

b). Those reviews which are considered not genuine might be visible on the platform after flagging. The team further reviews it and it might take 1-2 days to remove it.

c). In cases where a user or a business is asked for a documentation and verification process, it might take 3-4 days for Trustpilot to verify and remove the review.

d). On average, once the businesses send documentation requests, it takes approximately 3-5 days to respond and further delete the review.

e). As the team investigates further, Trustpilot notifies the business of the final outcome. The business is briefed if the review is removed or retained. 

Conclusion

Trustpilot, an online review platform, is among the top sites where businesses are directly reviewed by customers. Managing and learning how to handle negative Trustpilot feedback is all about understanding the platform’s rules and policies. All businesses can report fake Trustpilot reviews by following Trustpilot’s flagging process and ensuring the documentation requirements. It is necessary to understand that the platform only takes actions when a review clearly violates its rule hence businesses must respond professionally.

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ByRyan Mitchell
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Ryan Mitchell is the Admin and Lead Editor at dgmnews.com, a global news media platform covering a wide range of topics including technology, business, finance, world news, lifestyle, and emerging digital trends. Based in the United States, Ryan is known for delivering clear, reliable, and engaging news content across multiple categories.
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