The connection between the gaming and the fashion world is now stronger than ever. In recent years, there have been several major collaborations between some of the biggest companies from both worlds. These collaborations aim to expand the reach of a company and create new revenue streams.
Professional eSports competitions attract tens of thousands of spectators, as well as the best professional video gamers and various well-known video game influencers in the world, and one thing they have in common is that many of them seem to be significant consumers of luxury fashion items and edgy streetwear.
You can learn more about eSports competitions, such as the ESL Pro League, the Fortnite World Cup, and many others. The growth of these competitions to become on par with traditional sports has been notable. While typically broadcast on digital-only platforms such as YouTube, legacy channels like ESPN have acquired rights to esports tournaments to engage the growing audience that demands the kind of commentary and analysis common to NFL and soccer broadcasts. Esports betting itself has grown in popularity, with both the sporting industry, its infrastructure, and its audience viewing esports as much of a sport like any other, which is why leading bookmakers, highlighted in this ESI sports toto sites article, offer esports odds.
With that said, let us dive straight in and take a closer look at how gaming culture is helping to shape the future of fashion.
How does gaming influence fashion?
Some of the most iconic titles from the gaming industry, from Grand Theft Auto V and Cyberpunk 2077 to The Legend of Zelda and Fortnite, have significantly influenced elements of the fashion industry, such as modern streetwear and luxury fashion attire.
These blockbuster video games, many other hit titles, and their iconic characters have directly influenced modern design trends. They have helped reshape how several of the biggest brands from the fashion world design their latest clothing lines.
The most iconic streetwear fashion designers are always looking for new, edgy design styles and are never afraid to think outside the box and try daring new designs.
One way that fashion brands expand their reach and boost annual revenue is to partner with some of the biggest gaming companies in the industry.
Major fashion brands have also found that they can make money by selling digital virtual fashion items and accessories, such as NFTs, sports memorabilia, skins, and avatars, via in-game purchases.
What are the most notable collaborations between gaming and fashion companies?
Over the past decade, there have been countless collaborations between gaming and fashion companies. However, three of the most notable collaborations that some of you may already be familiar with by now are the following:
- Gucci and Roblox
- Burberry and Minecraft
- Ralph Lauren and Fortnite
These collaborations help raise awareness of a fashion brand, giving them significant exposure to new audiences and the broader online gaming community.
Which other fashion and gaming company collaborations have been a success?
Some of the other iconic collaborations between fashion and gaming companies are H&M and Animal Crossing, Tommy Hilfiger and Roblox, and Balenciaga and Fortnite. That is not forgetting to mention Louis Vuitton and Louis the Game, and Vans and Roblox, to name just a few.
Several other major fashion brands have also made their mark in many other traditional video games, metaverse worlds, and virtual reality (VR) games.
For example, games like The Walking Dead: Empires, Battle Races, Axie Infinity, Gods Unchained, Alien Worlds, Gold Fever, Splinterlands, and Illuvium have given players a unique digital space to buy fashionable items from companies such as Prada, Adidas, Jimmy Choo, Tiffany, Dolce & Gabbana, Clinique, Levis, Bike, Nars, and many others.
Final thoughts
As the gaming industry grows, collaborations with major fashion brands will no doubt continue. These digital spaces have given fashion companies a unique and crucial entry point to establish themselves in the digital world, enabling them to expand their reach and tap into new audiences.
Thanks to these collaborations, players these days can express their physical and digital personalities and identities through the fashion items they purchase and wear.
Limited edition fashion items available exclusively in certain games have helped build stronger business foundations, unlock new revenue opportunities, and fuel the growth of both the fashion and gaming industries, and they will most likely continue to define the future of fashion for many years to come.
