If you are a company looking forward to reaching global growth, one of the toughest challenges would be to find out how to enter the different international markets. Even when English has been considered to be a global or international language, it only covers 25% of internet users from across the world. That is why you would be looking to cater to the global audience through the local languages of the potential customers.
That is exactly where Website localization and app localization services come to the fore.
However, choosing a localization service is never that easy. You are not just looking to translate for your apps and websites, but want to provide your potential clients with exactly the same look and feel that represents their culture.
With that knowledge in perspective, let us check out the best tips for choosing the right localization services.
Have a look at the market that you are targeting
The website localization services or app localization services you choose should have a good knowledge of the geography and subject matter that you are targeting. Some language services may be proficient in catering to certain specific markets, while others may have global expertise. Analyze the markets, subject matters, and regions before choosing a service. A brainstorming session at this stage can prove to be an excellent option.
Check out the services that are capable of both translation and localization services
Lack of coordination between localization and translation services may not be able to send the right message across to the potential audience. For example, the expertise needed for a Brazilian Portuguese audience and a European Portuguese audience may be entirely different. Features like DOC translation can be something extremely essential to look for.
The flexibility of the services is essential
Your localization service should have better flexibility. You should be able to remove or add the features and users to the service. If you are working with multiple products, switching between them should be seamless and efficient. A quick adaptability with a number of users, file formats, and more should be a good idea to look for.
Check out for automation in the localization services
A traditional localization and translation service is handled by humans and can be quite time-consuming. An automated website localization service or translation service can help you in handling the services more effectively. Apart, a human translation may also lack consistency. The AI localization services like MoxVeda from Process9 help in this context. It can effectively integrate into your system – offering you an extremely seamless experience in CMS translation and localization services. This groundbreaking software localization service is designed to offer a simplified experience to help address complex localization for websites, apps, and software.
Check for the right QA services
Quality Assurance is also a prime factor that matters a lot when choosing a powerful localization service. Typically, it is always a good option to go with a localization service that has an in-house QA service. This would be all the more essential when you do not have internal resources for handling the quality assurance.
Look for the best turnaround time
If you choose a smaller service provider, it may be necessary to extend your deadlines as they may not have the right resources for handling huge products. Bigger players should be able to assist you with better and faster turnaround times. Once again, automated services can be an asset in this context.
Look for the best customer support service
Another key sign that makes a localization service stand out is its professional customer support. A 24 x 7 reachability and option for multiple channels should be what makes localization a worthy choice. Even in the case of customer support, multilingual support should prove to be an added advantage.
In Conclusion
Well, localization services are your gateway for moving ahead from the domestic market and foray into a global market. But, given the fact that there are thousands of localization services available, choosing the best among them can prove to be a truly tough task.
Services like Process9 have been instrumental in providing you with the best localization services across different sectors. A client base that includes 5Paisa and Axis Bank should stand proof of its efficiency in terms of enhanced security.
It is therefore extremely important to choose the right type of localization services that specifically cater to your specific content and context. The tips above should help you choose and use the right website localization and app localization services that specifically cater to your specific requirements.
