You’ve probably already heard the alarming statistics that say that 20% of all start-ups fail within the first year. As if you don’t have enough to worry about when launching a new business!
However, what if you turned this figure on its head? If 20% of all new businesses fail, that means that the other 80% are doing just fine, so why can’t your business be one of these?
To make sure that all eyes are on your new business venture and to get as many people through the door and visiting your website as possible, all you need to do is follow the below advice.
Build an amazing website
If you haven’t already built a website for your new business, this needs to be the first thing on your to-do list. It doesn’t matter if you have a bricks and mortar store or you are an e-commerce business, you need to have a great website if you want to be a success.
If you do not have any experience in creating a website, it can be a good idea to hire a web design agency to do this for you. Just make sure you tell them everything about your brand so that they can truly capture the essence of your business.
Share your story on social media
The next step is to set yourself up on all the major social media platforms, including Facebook, Instagram, Pinterest, and TikTok. Social media marketing is one of the most effective low-cost marketing techniques, making it the perfect strategy for new businesses that may not have a lot to spend on advertising.
Once you are all set up, you can now start to invite family, friends and your wider network to like your pages. You may also want to share your progress as you go along to drive engagement further.
Write a kick-ass press release
A press release can help to spread the word about your business, both in the local community and wider areas. You can choose to write a press release yourself using one of the many online templates or, if you want to create something a bit more polished, you could hire a PR firm, such as this top Sydney PR agency, who will easily be able to craft a kick-ass press release for you.
If you plan to write your own press release, it is worth remembering that you need to have a “hook” or an “angle”, as this is what will draw the readers in and make them take notice of your new business.
Plan an epic launch event
If you want to create a buzz around your new business venture, you need to throw an epic launch event. This could be for members of the public if they are your customer base, or for private guests if your business will have clients rather than customers.
The key to organizing an epic launch event lies in the details. You need to make people remember your brand. Also, make sure you take the time to promote your event, as there is little point in going to all the effort and expense if nobody turns up.
