A significant chunk of the products in every and any retail outlets are mainly the diversified range of lifestyle products. Lifestyle products are the essential elements of almost all main industries such as food, healthcare, cosmetics, personal skincare, etc. So, with the versatility in lifestyle products comes more likelihood of making a mark in the vast market.
However, more margin to perform comes with a lot of challenges to make a good name for your new packaging brand. Give a read to the following 6 useful packaging tips to go one step closer to winning the packaging game along with the customers hearts.
- Analyze Your Competitors
To excel in your field, you need to know what you are competing against. And for that, you must be vigilantly aware of each and every move, more like o what’s the next move of your competitors? Looking closely at your competitors, would save you from all the don’ts, in addition to making you well aware of all the important things you are required to do.
Scrutinizing your competitors would lead you not only to identify the potential obstacles, coming in the vast, crazy world of packaging. Looking your rivals too closely in the cut throat market would enable you to know your game better. So, you can be in a win-win situation by surpassing your own performance, and also outdoing your competitors. It’s more like a healthy competition.
- Choose Durable Packaging Materials
Once you have made a decision for which purpose you want to serve the packaging for, choosing the appropriate packaging materials becomes much easier. Different materials are well suited to serve specific kinds of packaging.
Choosing the appropriate packaging material is crucial, if you want to excel and exceed in the challenging world of packaging in the longer run. So, while looking for the right material, always opt for the materials having enhanced durability, strength, and must be sturdy enough to ensure reliable product packaging. These materials must also be highly recyclable, and reused, providing a sustainable packaging solution.
Another predominant thing which you must be mindful of while choosing the appropriate material is the nature and state of the product which you require to pack.
For instance, if you plan to design the packaging for luxury items, then all you need is the premium high end rigid boxes. Similarly, if you intend to curate perfect shipping friendly boxes, then corrugated cardboard boxes is all that you need.
- Choose Product Appropriate Packaging
Once you have the clarity on what lifestyle essential product in particular you require to pack, now you need to make a wise decision to choose the product appropriate packaging. Choosing a suitable packaging can be a challenge in itself if you have plentiful options to choose from.
Go for the packaging appropriate enough to be resonating with the nature of the essential product packed. For instance, if you require to pack high end delicate items like jewelry, perfumes, then go for luxury rigid packaging.
Similarly, if you require to pack dried or powdered food products such as dried milk, tea, coffee, dried fruits, nuts, medicines, drugs, etc. Then always go for highly robust and flexible mylar packaging. Mylar storage bags are very compact, lightweight, and highly food grade, which offer premium smell-proof packaging for lifestyle products.
In the same way, if you want to present the soap products in a dignified and well refined manner, then look no further than peculiar pillow style boxes.
- Align with Sustainability Goals
Today/in the present/current times, with the rising awareness of the dire need for sustainability, incorporating, and choosing ecofriendly packaging strategies is the need of the hour. So, introduce, and implement environmentally sound packaging, ensuring to have very low environmental impact.
And for that glorious purpose, you must select the recyclable, reused, compostable material, such as; corrugated stock, cardboard, kraft, mylar, recyclable plastics like PET, HDPE, PLA, etc.
While the packaging should preferably be lightweight, essentially meaning to require lesser material in the packaging to offer enhanced convenience to the customers.
Hence, practicing ecofriendly strategies is very useful in building a positive brand image.
- Adhere to Legal Guidelines
Instead of just blindly following others, it is always advised to come up with your own branding guidelines. It would help you transform your brand into an effective marketing tool. You would be able to curate highly persuasive packaging. You would have your packaging do all the talking. Having reasonably crafted product packaging designed in accordance with the brand guidelines would enable you to have the packaging very well suited with your packaging needs.
Building a brand persona can be a grinding task for the amateurs because it takes a lot of your creative effort. From coming up with a unique brand name, to designing the matching logo, every step is attention demanding.
Sticking to the legal guidelines and going by the book would save you from a lot of getting misled.
- Go for Cost Effective Packaging
You’ve got to tentatively create a packaging budget, in order to ensure that you don’t end up spending extra on anything, resulting in you being left with nothing. So, for that purpose, you need to always choose cost effective packaging solutions.
In addition to the packaging, make sure that the printing method you choose, also goes easy on your pockets. Most recommended printing techniques used commonly, which are known to be budget friendly, while yielding high definition results include digital printing, flexographic printing, offset printing, etc.
It would be very wise of you if you would take small orders initially. As it would give you more clarity on how you can make your packaging game strong? Going for small orders for the starters would protect you from any major financial setbacks. Therefore, this is the most easy way to streamline the cash flow management by cutting down extra costs.
Once you are done trial and testing, then you are good to go taking bulk orders. And also, it’s always good to go for more suppliers to have your packaging needs met. Keep proper check and balance on your packaging inventory.
