WooCommerce is one of the most popular e-commerce platforms in the world and powers 13% of the top 1 million websites. Getting your WooCommerce store off the ground is easy because the platform is free, open source, and highly scalable.
But your store needs more than just products or services. It requires plugins to build a feature-rich and intuitive online store. WooCommerce itself is an e-commerce plugin based on WordPress. That means you can choose from thousands of plugins to boost the functionality of your store.
Let’s talk about 10 must-have plugins for your WooCommerce store.
- Checkout Field Editor by ThemeHigh
Almost seven out of 10 online shoppers (70.19%) in the US abandon their shopping carts, and one of the major reasons for this is a lengthy or complicated checkout page. But with Checkout Field Editor, you can fix your checkout page.
It allows you to edit or remove checkout fields based on your store’s needs. The plugin makes the checkout process cleaner and more user-friendly, leading to higher conversions.
Features include:
- Add custom fields (text, radio, checkbox, date).
- 24+ field options.
- Rearrange field order with drag-and-drop.
- Hide or show fields conditionally.
- Developer hooks for custom actions.
- Works with both classic and block checkouts.
- WooCommerce Subscriptions
The subscription economy is booming, growing at a staggering annual rate of 20%. With WooCommerce Subscriptions, you can turn single sales into loyal customers. It lets your customers buy your products or services on a schedule. If you sell services or products as subscriptions, this plugin is a must.
This plugin:
- Handles recurring billing with ease.
- Integrates with 25+ payment gateways for recurring bills.
- Allows your customers to manage their subscriptions.
- Supports different billing schedules (weekly, monthly, yearly).
- Sends built-in email updates for subscribers.
- Yoast SEO
If you want people to find your store on Google, you need solid search engine optimization (SEO), and Yoast SEO is the way to get there. It’s one of the most popular plugins and powers more than 13 million sites.
Yoast SEO provides real-time feedback, built-in guidance, and AI-powered tools to optimize your store. It helps you optimize product pages, categories, and blog content so your store ranks higher on Google. The WooCommerce add-on enhances support for products and technical SEO, like schema and breadcrumbs.
You can use it to:
- Check if your product pages are easy to read.
- Offer keyword optimization help.
- Create easy-to-read sitemaps.
- Help manage titles and meta descriptions.
- Give real-time SEO feedback as you work.
- Manage schema and breadcrumbs.
- Advanced Coupons:
With Advanced Coupons, you can add extended smart coupon features to your checkout. It’s one of the best ways to boost sales using smarter promotions. This is a 100% free WordPress plugin featuring BOGO coupons, URL coupons, cart conditions, and coupon role restrictions, among other benefits. It’s perfect for marketing campaigns and seasonal offers.
This plugin lets you:
- Launch WooCommerce BOGO promotions with a dedicated “Buy One Get One” coupon.
- Prevent unwanted discounts using smart Cart Conditions (customizable coupon rules).
- Reward customers with WooCommerce store credit for future spending.
- Instantly generate coupons with hundreds of ready-made templates.
- Encourage repeat business by refunding orders as store credit.
- WP Rocket
According to Unbounce, nearly 70% of consumers admit that page speed influences their likelihood to buy. This number could be much higher for smartphone users, who want speed, convenience, and simplification when checking out.
WP Rocket is a caching plugin that makes your WooCommerce site faster. You don’t need to know coding to set it up. You just have to install and feel the difference. With this plugin, you can set up:
- Page and browser caching.
- Delays loading images until users scroll.
- Cleans up your database automatically.
- Works with both mobile and desktop.
- Compatible with CDN services.
- Doofinder
Every e-commerce website has to focus on increasing its conversions, and Doofinder lets you do exactly that. With this AI-driven search plugin, you can boost conversion rates for your store by up to 30%. It allows your customers to search for products in less than 0.025 seconds and provides personalized recommendations.
It offers:
- Real-time autocomplete suggestions.
- Understands typos and synonyms.
- Tracks search behavior to improve results.
- Customizable design to match your theme.
- Multilingual support.
- Tidio
Online shoppers today want personalized experiences and, most importantly, quick solutions to their problems. Tidio provides 24/7 live chat support, helps you generate leads, answer FAQs, and boosts sales.
It’s your golden ticket to improved engagement. Using this plugin, you can automate up to 70% of inquiries and provide fast solutions without human interference.
It features:
- Pre-built chatbots for cart recovery and product suggestions.
- Real-time chat with visitors.
- Supports Messenger, Instagram, and email.
- Chat automation based on visitor behavior.
- Customizable chat widget.
- Mailchimp
Mailchimp is one of the best email marketing plugins for WooCommerce. Using this plugin, you can send personalized emails to your customers. Once integrated, the plugin syncs purchase data from your customers automatically with your Mailchimp account. This helps you create and automate email campaigns, including recommendations, cart abandonment follow-ups, and newsletters.
This plugin:
- Syncs customers and purchases data in real time.
- Sends follow-up emails after purchases.
- Allows you to build custom, targeted email campaigns.
- Tracks sales that come from emails.
- Sends abandoned cart reminders automatically.
- Full GDPR compliance built in.
- Customer Reviews for WooCommerce
Adding social proof to your online store strengthens customer trust. A 2025 survey by Bright Local said that 74% of customers check at least two review sites before making a purchase.
The Customer Reviews for WooCommerce plugin makes it easy to gather and display customer reviews for your online store. Your customers can add reviews with images, star ratings, and verified badges. It also supports automatic review request emails post-purchase.
With this plugin, your store can:
- Automate email review reminders.
- Add more reviews with ratings, images, voting, and filtering options.
- Offer discounts in exchange for reviews.
- Integrate your store with Google Shopping.
- Add and manage a Question and Answer feature.
- Import and export reviews from and to third-party sites, like Google and Yelp.
- Stripe
Every online store requires a payment gateway, and Stripe is one of the best choices. It’s fast, secure, and keeps your customers on your site with no redirection. It also accepts and optimizes payments globally. It’s a suitable solution whether you sell services or products.
What makes Stripe stand out:
- Accepts credit/debit cards, Apple Pay, and Google Pay.
- Built-in fraud protection.
- Easy refunds and recurring billing.
- Meet existing customer demand and localize the experience.
- Accept in-person payments for products and services.
Get the Right Plugins for Your WooCommerce Store
While your WooCommerce store should have these essential plugins, this list is not exhaustive. Depending on your business requirements, you may need to install more or better alternatives mentioned here. Working with a WooCommerce development agency can help you decide which plugins are best for your store. They can also install, maintain, and update those plugins, letting you focus on running your store.
