Choosing a suitable packaging is essential to ensure the safe transit of items and to offer a personalized buying experience. When it comes to e-commerce businesses, the importance of robust and reliable packaging can’t be overstated. The reason is that these businesses need to captivate buyers and stand out from the crowd.
But, the question is, which type of packaging will be suitable for your e-commerce brand? When it comes to choosing the right option, start by exploring market standards and best practices. In this blog, we will discuss 6 types of packaging that most e-commerce businesses use. Read on!
Importance of Packaging for E-Commerce Businesses
When it comes to satisfying customers with the products, e-commerce businesses need robust packaging to ensure safe shipping. Broken or damaged products arriving at the doorsteps of buyers raise questions about your reliability.
Robust packaging resists the bumps and knocks of transit. Also, they keep your products in place for a long time without a hassle. Product packaging for e-commerce businesses also unlocks branding opportunities. You can deliver your products in branded boxes that enhance your brand recognition.
6 Packaging Types for E-Commerce Businesses
Endless types of packaging are available in the market to pick from for e-commerce businesses. Here are 6 major types that most businesses prefer:
- Corrugated Mailer Boxes
One of the most protective packaging options for your products is corrugated boxes if product protection is your top priority. These boxes come with multiple layers of kraft papers with flutes in between the layers. These flutes create space for air that provides a cushioning effect.
Such mailer boxes resist the bumps and knocks of shipping and ensure that your items reach their destination without any damage. You can buy custom mailer boxes in bulk to safeguard your products during transit at a reasonable price.
The thickness of these boxes can be tailored according to the size and weight of the products you want to pack inside them. For heavy-duty items, you can add more corrugated layers that offer extra protection and weight-bearing benefits.
- Regular Slotted Containers
When it comes to shipping products in large quantities with utmost safety, standard mailer boxes aren’t good enough. You can go for regular slotted containers if you want to ship multiple or larger items with utmost convenience.
Regular slotted containers come with an uncomplicated yet reliable style, with all 4 flaps of the opening equal in size. The opposite flaps of each pair perfectly meet at the center, allowing you to tape seal and ship without a hassle.
You can also place custom inserts on these shipping containers to keep multiple items separately inside the packaging. Cardboard dividers are considered ideal for this purpose, as they create custom-sized compartments for snug fitting of items.
- Custom-Printed Cardboard Boxes
Offering a personalized experience to customers can be difficult, especially when your customers aren’t buying from an onsite shop. Custom-printed cardboard boxes play an important role in this regard. These boxes support endless customization options like custom styles, tailored prints, and timeless finishes.
Delivering your products in such personalized boxes helps you create a remarkable shopping experience for your buyers. You can print persuasive graphics and your band logo on these boxes to captivate your customers. Persuasive finishes like gloss coating, matte lamination, and more also play a role in enhancing your e-commerce packaging.
Such unique boxes create a positive image in the minds of your buyers and encourage them to repurchase from you. That’s how these personalized boxes can help you increase revenue for your small business without much effort.
- Luxury Rigid Mailers
Impressing customers with high-end packaging boxes can make a big difference when delivering premium products or PR packages. Choosing luxury packaging for such products is essential to persuade your target audience.
You can choose rigid mailers if you want to stand out as an e-commerce brand. These packaging boxes are made of thick and sturdy chipboard covered with smooth and serene paperboard. This sturdy yet elegant material ensures that your products outshine your competitors when they reach your buyers.
These boxes are also suitable when you’re running a PR campaign for your e-commerce brand. Unboxing videos of your products would be more appealing if you pack your items in persuasively designed, rigid packaging boxes.
- Bubble Wraps
When it comes to shipping light and medium-weight products safely and affordably, bubble wraps come into play. These wraps are mostly made of polythene air bubbles that can be overwrapped with mylar or kraft bags according to your choice. These bubbles serve as a cushioning material, ensuring safe transit of your products.
One of the best things about using these wraps for your product transit is that they reduce shipping costs significantly. Having a lightweight and negligible volume, they don’t overburden cargo, ultimately reducing shipping fees. Also, the easy availability of these wraps makes them an ideal option for hassle-free product shipping.
- Mailing Envelopes
Shipping documents, warranty cards, or other flat products that don’t require much protection can be shipped in mailing envelopes. These envelopes are easily available and cost-effective enough to fit your budget.
You can go for regular paper or thick kraft to create these envelopes. The choice should depend on the level of packaging durability you require. Dimensions of these envelopes can be tailored according to the size of the products you want to pack inside them.
Another great thing about these envelopes is that they support various printing options. It means that by staying minimal with packaging material and design, you can still create a personalized experience by printing persuasive graphics on these envelopes.
Final Words
Special attention to choosing the material and type of packaging is required when it comes to shipping e-commerce products. However, choosing suitable packaging that fits your needs can be challenging if you are unaware of the market’s best practices.
We hope the above 6 common types of packaging for e-commerce products will help you make an informed decision. You can not only customize the above packaging options to your brand but also go for other options available out there.
