LinkedIn is a great platform where professionals from all over the world can connect. People mostly use it to get jobs and stay updated about their profession. When you post something on LinkedIn, like a blog post or an image, it will show in other people’s feeds and get impressions.
But what are impressions on LinkedIn? Impression doesn’t mean someone has clocked your post, but it means how many times your post has been screened. Now let’s find out what impressions on LinkedIn are and how they matter.
What are Impressions on LinkedIn?
LinkedIn impression means how many times your post has been on other people’s feeds. Like, when they refresh their feed, but your post again pops up in their feed. LinkedIn will consider it another impression for your post.
Impression means how much the reach of your content is. It doesn’t mean someone opens the post or reads it; it just means that your post is on someone’s feed.
Importance of LinkedIn Impressions
LinkedIn impressions are important because they show how relevant your content is to your audience’s interests. It also tells how far your work is reaching and how many people are seeing it to learn new things and get motivation.
You can find out if it is attractive enough or if you need to work more on your content. It is like a measuring method of the visibility of your content and how far you have succeeded in making that content.
3. Types of Impressions
1. Organic Reach – Natural Exposure Without Spending
It is the natural impressions that are not paid. Like your post naturally reaches the feed of people. Who will see your content will be decided by the LinkedIn algorithm through interest and search word relevance.
If your post gets a lot of views just after getting published, it means that it is well-organized and getting organic impressions.
2. Paid Reach – Boosting Visibility Through Ads
Paid impression means that you have paid for promoting your post or content on LinkedIn. In this way, you can choose your target audience, and LinkedIn will show your post to that specific group of people.
You can select the target group according to your choice, interest, and profession. Your content will be shown on people’s feeds who could be interested in your work, even if they don’t know about you.
Paid impressions are helpful when you want to:
- Reach more and the right people for better results
- Wanted to announce something like a company update or an event
- When you have decided to try a new content strategy, and want to know how people will react to it.
3. Viral Reach – Expanding Beyond Your Network
Viral impression means your post appears in the feed of people who are not even in your connection. It goes viral due to a high engagement rate without a direct connection.
It is like:
- When your first-degree connections like friends see your post like and comment it. Your post started to appear in their feed.
- Then the people who have a connection with your friends, your second-degree connections, get engaged with your content.
In this way, your work gets viral and shared, and viewed by new people.
7 Ways To Increase Your LinkedIn Impressions
1. Creating Relevant Content
When you are deciding to write or make content for LinkedIn, you have to keep your audience in mind. Create content that people are interested in.
It can be done through:
- Share any industrial advice
- Talk about real-life events or examples, like a case study
- Give tips and tricks that could be usable for people
2. Use Eye-Catching Visuals Or Images
We normally scroll so fast, it’s just visuals that snatch our attention and make us stay at a specific post. Experiment with different types of visuals to see what works better for you.
Like, adding images or info graphics, try carousels (posted with multiple photos or slides helps to understand things in steps, and using videos to show the tutorials and stories.
3. Get Quick Likes And Comments
LinkedIn appreciate the post which have quick likes and comments just after being posted. Actually it is a guaranteed sign that people like it and it will now give more impressions through organic reach.
You can get quick likes and comments by asking questions, voting sessions, and interacting with people.
4. Post At The Right Time
LinkedIn is a worldwide platform, your audience lives in different countries in different time zones. So, you have to find out what time is the best to post your work. It is obvious that if your audience is online there will be more people who will see your post.
You can test different times and find out which time works better for you. But generally it is between 9:00 AM to 12:00 PM or 3:00 PM to 6:00 PM.
5. Use LinkedIn SEO
SEO is the way of using important keywords in your profile. In this way, when people search for that keyword, your post will pop up in front of them.
LinkedIn itself promotes people who use the right keywords, hashtags, and remain active and making their profile appear in search results even on Google.
6. Post Consistently
If you are active, your post will go viral. So try to remain active and post something regularly at least once a week. This method helps you to remain in your followers’ minds, and you also look professional and trustworthy.
7. Join Groups and Communities
LinkedIn provides you with an interesting feature that allows you can join groups and communities according to your profession and field.
You will meet new people with the same interest, and people will notice your work and start to visit your profile, and sometimes recommend it to others as well. Further, you can use a LinkedIn QR code to direct get audience to your profile.
How to Count Impressions
LinkedIn provides you an access to find your impression in totally and even the impressions and views of a single post. You can go to your profile and click on View Profile, scroll down, and click on Analytics or Dashboard. You can see the total impressions, profile views, and search appearances.
- Steps for seeing specific post impression:
- Go to the activity section
- Click on See all activity
- Select the post tab
- Under each post, there are impressions and views
When you click on that number, you will get detailed analytics like location, job title, and work of viewers. Despite the dashboard of LinkedIn, there are third-party tools that help to find how your post is working and how many impressions and views it has received.
Factors. AI helps to find it and helps in changing your strategy, trends, understanding the targeted audience, and comparing your content with other creators.
All in All…
LinkedIn impressions tell about the number of people who see your content, but it is not the most effective method of measuring your success. If you have a high rate of impressions but fewer comments, then you have to change your way of making content.
Make content that is eye-catching, attractive to people, and according to people’s needs. Try to use the methods to increase your impressions, comments, and likes, and success will be yours.
