With the fast advancement of technologies in our present days and with the easy access to information, it is every business’s goal to reach and stay on Google’s first page results. You don’t need studies and research papers to demonstrate that, just ask yourself how many times did you click on the next page on Google? Exactly, never. Or maybe once or twice, if you were really desperate. Knowing where your website ranks for various keywords is crucial if you want to improve your online presence. To help determine the answer, SEO specialists use a Google rank checker, a tool that monitors a business’s search engine performance.
A Quick Dive into Google Rank Checker
Just like stated before, a search engine rank checker is a powerful tool that helps you identify the position your website is ranking at for certain keywords. As a business owner, it is very important that you always know how your website is performing.
Using such a tool will help you not only identify the best SEO strategies to use, but it will also aid your process of choosing keywords for your website. It will identify the best-ranking pages and keywords, it will show you region-specific results so that you know exactly how well you’re doing in a certain area and it will offer you detailed reports so that you can insightfully analyze your business’s performance in a period of time of your choosing.
How to Check Google Ranking
There are multiple ways you can find your website’s rank and there are multiple mechanisms you can use. Some business owners get their own subscription and pay for the service, as most of the programs work on a paid subscription basis, while other people pay SEO companies to provide them with the results. However, there are also a few SEO companies where you can get a Google rank checker for free, but you have to know where to look for them.
When it comes to ranking tools, there are many options one can choose from, but the process is not that easy to navigate. Not only are these programs difficult to operate, but the results provided by them require extensive knowledge of SEO principles and, without expert advice, you run the risk of spending money on something that you can’t decipher. This is why many turn to SEO companies to perform their ranking audit. Remember that, even if you don’t want to depend on a third party and would rather run the subscriptions and checking yourself, you might still end up in need of a professional to “translate” the result generated by the programs.
Benefits of Using a Google Rank Checker
If you’re a business owner and, chances are that you are, since you’re here, then you know that in business, everything comes down to money. How to make more and how to spend less, generally that’s the rule. Knowing that, it is important to mention that a rank checker is not just a nice thing you can do from time to time to help you indentify how your business is doing, it is an absolutely critical and important tool to use not every now and then but constantly. Here is why:
- It measures the impact of your marketing campaigns: remember how everything is money? You wouldn’t want to find out that all of the money you’re pouring out on marketing campaigns is lost, wouldn’t you? Don’t just estimate – get the real scoop and develop your strategies on accurate insight.
- It can help you monetize what sells best: by identifying those pages that bring the most inflow of visitors while simultaneously pointing out those that are only eating resources, you can invest in what really helps your business and minimize the costs on what’s not working out. Make smart and data-driven decisions with the help of this tool.
- It can give you an advantage against competitors: many tools online offer you the option of tracking your competition and that comes in very handy when developing your strategies. You already know that, in order to survive on the market, being good, even great, is not enough, you need to be the best – or at least better than your immediate competition and this tool helps you do that.
- It can help you stay updated and on top of fluctuations: rank fluctuations happen all the time. Sometimes they’re the result of algorithm changes, technical problems, compromised sites or many other reasons that sometimes have nothing to do with you and it is best that you’re always one step ahead and don’t let anything surprise you. Moreover, knowing quickly when fluctuations happen will help you adjust\ your content before experiencing serious damage.
- Monitor SEO: sometimes SEO can feel like a slow-burning movie. You never really know if it’s worth it till the very last minute when everything booms, but with a rank checker, you can monitor SEO and see it in action in real time.
Conclusion:
When it comes to your online presence, be it on search engines or on social media, there is really no way to cut corners and still come out profitable. There are certain costs when it comes to a business that you simply cannot lower and SEO and SMO are two of these. Yes, you can choose not to be online, but that will end up badly for your business. You can choose to be online but invest nothing in your presence and that’s what you’ll get back from it – nothing, or close to nothing. There is a third option, choosing to be online and investing the time and money it requires to bring in even more money. That’s the winning option. That’s the one that drives clients to your site. That’s the one that transforms a click into a financial transaction and that’s the choice you want to be making for your business.
