If you are reading this, then you probably understand how digital marketing courses can no longer be given a miss in the fast-paced, technology-led world of businesses today. A master’s in digital marketing is one of the best master’s programs that provides all the essential information to students related to advanced concepts for becoming a professional. Pioneer in online learning, Simplilearn presents the best digital marketing courses that blend theory and practice with the intent to help professionals get a lot closer to their career aspirations.
So below, we have outlined what you can learn and how that can help build your career when pursuing a Master in digital marketing.
Fundamentals of Digital Marketing
The baseline of the Master in digital marketing deals with the general aspects and principles of digital marketing. This includes understanding the basics such as;
- Digital marketing strategy and planning
- Digital Marketing Funnel and Customer Journey
- Understanding eCommerce Online Shopping Consumer Behaviour and Market Segmentation
- Analytics: A Key Performance Indicators (KPIs) Back To Basics
The digital marketing courses offered by Simplilearn help learners understand these basics well, which in turn helps them strategise and implement the right ones for different owner categories.
Search Engine Optimisation (SEO)
- This is precisely where an important aspect called SEO comes into the picture, a prominent element that has always been the backbone of all digital marketing success. A Master in digital marketing course in Turn Pics, we study both on-page and off-page techniques for SEO purposes. This includes:
- Keyword research and competitor analysis
- Optimising website structure and content
- Link building strategies
- Knowing about search engine algorithms and updates
With the SEO skills you can learn from Simplilearn, you will be able to attract traffic and improve search rankings for a long time, which is essential if you want your business to grow.
Pay-Per-Click (PPC) Advertising and Google Ads
Paid ads are a key part that you will learn in the course. By the end of this stage, you will know how to build successful PPC campaigns on Google Ads, Bing Ads and social media platforms. Topics covered include:
- Campaign setup and targeting
- Ad creation and optimisation
- Budget management and bidding strategies
- Measuring ROI and conversion tracking
The company offers hands-on projects and real-world case studies to provide insights into how business is done in the real world, so you can benefit from their practical experience when it comes time for you to launch your first PPC campaign.
Social Media Marketing
Social media offers incredible opportunities for brands to connect with their audiences. The digital marketing master covers tactics for all main platforms, including Facebook, Instagram, LinkedIn, Twitter and YouTube. You’ll learn to:
- Creating social media content calendars + campaigns
- Use paid social advertising effectively
- Engage with communities and influencers
- Monitor, analyse, and report performance on social media
Created by industry experts with experience in working with cutting-edge social media marketing tools, Simplilearn’s Digital Marketing courses empower you to apply those tools and gain hands-on experience in learning brand building via the most popular social channels.
Content Marketing
The first key to attracting and keeping customers (dare I say an authentic following) is, of course, putting in the effort to both create awesome, useful content that your customers will want to read and write. This module covers:
- Content strategy and planning
- Creating Content for Various Formats (Blogs, Videos and Infographics)
- SEO-friendly content creation
- Content distribution and promotion
The Master in Digital Marketing program will prepare you for designing content marketing strategies that attract traffic, nurture them into leads and close the deal with top-notch customer retention.
Email Marketing and Automation
Email marketing. Email is still one of the highest ROI channels. You’ll explore how to:
- Build and segment email lists
- Design engaging email campaigns
- Use marketing automation tools
- Measure open rates, click-throughs, and conversions
In Simplilearn courses, you will be engaging with various hands-on modules featuring common email platforms and automation workflows for optimal personalised campaigns.
Web Analytics and Data-Driven Marketing
Data is king in the digital world. A Master in digital marketing teaches you to take advantage to its maximum extent from these tools, like Google Analytics.
- Track website and campaign performance
- Learning user behaviour and conversion paths
- Generate actionable insights
- Make data-driven marketing decisions
Simplilearn’s hands-on training helps you acquire the right analytical mindset to enhance campaigns and meet business objectives.
Mobile Marketing
Almost all internet traffic comes from mobile devices these days, meaning that you need to possess some background in mobile marketing practices. Topics include:
- Mobile advertising formats and strategies
- App marketing and promotion
- SMS and push notification campaigns
- Best practices on Mobile UX, Responsive design
That understanding will allow you to engage customers across their devices and channels in a relevant way.
E-commerce and Affiliate Marketing
The Master in Digital Marketing program outlines strategies for e-commerce and affiliate sales, covering:
- Creating and boosting online shops
- Managing product listings and promotions
- Building and managing affiliate networks
- Tracking affiliate performance and payouts
It belongs to the classics of online retail and performance marketing.
Digital Marketing Strategy and Capstone Project
The course wraps up by honing in on strategic integrated digital marketing techniques that are well aligned with business goals overall. Your capstone project will synthesise all that you learn into strategies to solve real marketing challenges.
To provide a comprehensive education that embeds each course with vital real-world applications, both theory and hands-on practice projects were combined for Simplilearn’s Master’s in digital marketing courses.
Why Should You Opt for Simplilearn’s Master in Digital Marketing
With Simplilearn, hundreds of thousands of quality professionals are already evolving, since its classes on digital marketing are among the highest.
Well, an industry-recognised certification, you can earn a certificate recognised by employers everywhere to give your resume a boost.
- Practical Projects & Case Studies: Hands-On Learning3
- Learn from top digital marketing professionals
- Self-paced: Take coursework as per your convenience.
- Career Advice: Get help with job searching and interview prep.
Conclusion
The safest way of securing your future in the digital world is by pursuing training programs like a Master’s in Marketing. You gain proficiency in all the skills needed to be able to run marketing or advertising campaigns that make an impact; from SEO and PPC, through social media, content, analytics and strategy.
If you wish to get your knowledge swag on for digital marketing, Simplilearn Master’s in Digital Marketing program is a solid selection that will offer you the priceless skill sets and certifications needed to successfully unlock the doors of opportunities in terms of exciting career prospects.
