While it may seem like a great deal to have a low trademark registration price, one incorrectly filed application can cost you much more than what you’d save. Before trusting any agency, you must know which qualified parties can best protect your brand.
Why Selecting the Right Trademark Agency Is Important
Your trademark comprises more than just a name or logo. It becomes your customer’s point of reference, and your competitors may try to infringe on it. A quality agency can assist you with properly searching for, filing, maintaining, and protecting your trademarks.
Once you make an entry into a trademark application with the wrong agency, they could either file your application with the incorrect class. It will fail to detect conflicts, or even run away or disappear after you have submitted the payment. Hence, the U.S. Patent & Trademark Office encourages applicants to conduct comprehensive searches and file correctly to avoid potential refusals, delays, and increased costs.
Best Tips to Find the Right Trademark Agency for Your Help
Finding a trademark agency is important to save you time, money and headaches. Below are the must-consider factors before giving your brand away to any company.
- Verify Licensed U.S. Attorneys
A good trademark agency should employ a qualified trademark attorney who has experience with national trademark laws. Be sure to ask for your lawyer’s name and the name of the state where he/she practices law. This allows you to ensure your application is handled properly by an attorney who can point out potential problems and provide you with legal assistance.
- Work with an Agency Who Offers Ongoing Support
Trademark protection continues after registration. So, a trademark agency that handles monitoring, renewals and enforcement is more dependable. One such example is Trade Mark Angel, which provides end-to-end assistance by helping businesses obtain and defend their trademarks.
- Review Their Trademark Search Process
The best agencies will do more than a basic USPTO search. They also scan state databases and business directories, and examine common law usage. This widespread search reduces the risk of conflict with registered brands.
- Look for Transparent Pricing
Know the trademark registration price which will be including the chosen attorney fees and government filing fees. You will receive random quotes from trusted agencies for a predetermined price with no additional costs. But, if it looks really cheap, it may exclude certain important services such as legal review or office action support.
- Check Customer Reviews and Testimonials
Look at reviews on other sites like Google or Trustpilot to see the company’s reputation in the industry. If there has been a consistent number of customer complaints about poor communication, lack of professionalism, then you will be better off finding an alternate trademark service.
Defending your trademark may not always involve price alone. You should ensure that the attorneys you’re working with hold current licenses. The expert must have a clearly defined fee structure, have properly conducted a comprehensive search before filing your application for a trademark. Trademark Angel is here for you with its knowledgeable staff, who will help ensure that your trademark gets the protection it deserves.
